INOFAN Assistant

Smart Networking
Smart Matchmaking
Smart Marketing
Smart Event

Smart Networking

Networking as a social activity today has a special place among individuals and various organizations. In today’s world, personal growth and promotion or business expansion cannot be achieved without communication.

Networking Networking means exchanging information and ideas with others. Networking usually starts because there is a common ground between you and other people and continues with the aim of building a constructive relationship for business development or personal development. You can do networking anywhere you can think of.

What is the purpose of networking and why should we network?

You can do branding in the best possible way by using networking, whether it is personal branding, corporate branding, product or service branding, etc. Networking was initially introduced as a useful and efficient way for job seekers to find job opportunities, but this strategy has gradually become very widespread and is currently considered one of the most important pillars of business growth and success.

Establishing connections with colleagues, managers, business owners and people who are active in your field of expertise and other related fields can lead to job offers, business opportunities, strategic partnerships, and staying up-to-date on changes and trends. You can do career networking through professional platforms such as LinkedIn, which provides job opportunities, training, and collaboration. In general, do not underestimate the impact of networking in cyberspace.

The most important benefits of networking are:

Networking helps your business grow and develop a lot. When you have a network, you can use it to help you achieve your goals.
By forming a network, you can get new ideas from different people. When you have a challenge, you can ask your network to help you solve this challenge and give you ideas.
By building a network, you can improve your resume and introduce yourself to others. Regular attendance at various events or a strong presence on social networks can help increase your reputation and the branding of your business.
The stronger the connections and network you have built, the greater your chances of getting job opportunities.
Increasing skills and gaining more and newer knowledge is one of the most important benefits of networking that is ignored by many people.
The more you network, the more your self-confidence and social skills will grow.
If you ask what the main purpose of networking is, we can say that it is to create professional and business relationships, but sometimes you will also find a good friend through this. You are connected to many like-minded people in networking and it is not unlikely that one of these people will become your best friend later.
With networking, solving problems and questions is no longer difficult. There is someone in your field who can solve most problems and answer difficult and complex questions. With such a person, you can get the right answer to any problem or question.

Smart Matchmaking

The term matchmaking is used in the dating world, meaning how two people searching for a match find each other. Of course, business matchmaking is no different. A similar approach is used to find a business partner. So let’s clarify what exactly it means.

What is business matchmaking?

First of all, let’s clarify this term. As the title and introduction suggest, we typically refer to what we do as business matchmaking. However, there are different terms used to describe the same concept, such as business networking. The most important misconception to clarify is that business matchmaking is the same as networking. Even though both terms have the same goal, which is to develop a network of people/companies/organizations, they have different approaches.

Networking usually takes place in an unstructured way, either during coffee breaks between meetings or in the created parts of events. Both of which are inefficient and not goal-oriented. Business networking is the opposite of networking. It is more efficient and structured networking, which makes the most of the time. But it needs to be organized.

Business Networking Definition

Business networking is a method of identifying and connecting two companies with common business interests, complementary services, expertise, technology, or business strengths. The goal is to create connections and business opportunities that are mutually beneficial to both parties. It is the most efficient way to find, meet, and talk to new business partners. In short, it can be through face-to-face conversations or virtual meetings. The participants (businesses) should share information about what they are looking for or what they have to offer. The matchmaking is based on that information. In this type, the system can identify which needs are met by what and then connect those people. The more accurate the information collected, the better the business matchmaking result will be.

When is business matchmaking used?

Business matchmaking is usually used for events where networking is the main agenda or part of it. Common examples are:
Buyer-Seller Events
Research and Innovation Events
Regional Development Events
Startup Events
In addition, larger events such as conferences, congresses, exhibitions, etc., benefit from business matchmaking as an organized and efficient form of networking.

How does a business matchmaking activity work?

Business communication is done with the support of a tool. This process greatly influences and easily communicates with companies during the event workflow. Therefore, it is ideal when this process has all the necessary features to manage your entire event. If you are analyzing how the business communication process works, you will come across four stages:

Registration and profile creation
Review and match profiles
Planning and communication
Meetings

In the following, we will describe each stage and their relationship in more detail.

1. Registration and profile creation

Communication begins when participants register online by filling out the event registration form. The generated questions, defined by the organizer, are matched to the event topic and guide participants through their profile set. Attendee information and collaboration profiles are the cornerstone of business communication.

2. Profile review and matching

Before the event, however, attendees can get in on the action. They can identify the contacts they’re looking to meet with. Smart search tools allow attendees to quickly and easily identify the right profiles. Making it easy to find the needle in the haystack.

3. Scheduling and communication

Before the event, all attendees can connect in a pre-meeting request. This saves valuable time during the event. The system automatically assigns each meeting to a numbered table (or both).

Individual configurations allow you to customize each step of this third phase to the exact needs of your event. Configurations allow you to customize.

Who can send and receive meeting requests?
How a meeting request is approved/rejected (or by whom)?

4. Meetings

During the actual event, attendees can find out about pre-arranged meetings. Ideally, the meeting is the starting point for a collaboration.

The role of the business facilitator

To reap the benefits of business facilitation, this activity is essential. As an event organizer, you act as the business facilitator. Therefore, it is your responsibility to find the right collaboration partners and help your attendees meet, understand each other, and have a good chance of starting a collaboration.

Smart Marketing

As market power has shifted from companies to customers, global competition has intensified. On the other hand, the performance of managers in almost all industries has faced many ups and downs; therefore, to change these conditions, they need more creativity and techniques to develop and implement their competitive strategies, but it should not be forgotten that long-term success can only be achieved through competition and discovery of new markets and ultimately identifying the clear and hidden needs of the customer. Finally, smart marketing operations must achieve real profits and be able to be implemented and operationalized according to the economic and social conditions of different regions of the world.

Smart marketing refers to changing the target market or creating new needs in the customer. In this approach, you find a need in the customer or even change the market. Marketing leads to market expansion, increasing customers and ultimately increasing profitability. Marketing has the power to change needs and identify new needs. Marketing is done for specific issues and does not respond to all issues. Market development can be synonymous with the Red Ocean Theory, except that market development has the power to change needs, find new needs, and expand the market. Ultimately, market development refers to the creation of a product or service that meets an identified customer need. This process can include discovering new needs, discovering new markets, and designing new products.

Smart marketing actually means changing the target market to a new location that is not related to our work and we remind the customer of a new need. In market development, the customer does not say that he needs it, but you find the same need in the customer or even change the market. There is another perspective in which we need to expand the market, increase the customer, and ultimately increase profitability. In market development, we aim to change the need or improve the need or find a new need.

Smart Event

Inofan helps thousands of professionals develop their businesses and advance in their careers with its special ability to hold smart events in the form of business meetings, consulting sessions, training workshops, seminars, and conferences. In today’s world, thanks to the development of science and technology, holding online events has become very popular. Therefore, Inofan’s smart event will be available to entrepreneurs and business owners to take a big step in developing the innovation ecosystem while providing various facilities in the form of practical services.

Creating a meaningful and active connection with the participants of a smart event has its own rules and solutions. One of these solutions is the effective use of all the capacities of a smart event, such as holding interactive booths and rooms, holding question and answer sessions, choosing a name and logo for the event, considering the right time, and taking advantage of the possibility of simultaneous and private chats. These features help to significantly increase the rate of interaction between participants and the audience.

Planning and promoting a smart event requires attention to detail and organizational skills, but all your hard work after hosting a dynamic session will help connect with your audience and establish your brand as a thought leader in your industry.